Lose It! – Calorie Counter icon

Lose It! – Calorie Counter

Food Tracker for Weight Loss Track your meals

25+ million pounds of weight lost by our members (and counting!) Lose It! – Calorie Counter for iPhone is a health app specially designed to be fully-featured fitness app.

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Lose It! is a calorie counting, nutrition tracking, and intermittent fasting tool that helps you ditch the unwanted behaviors that are holding you back from reaching your weight goals.

Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more.

• 125+ million pounds of weight lost by our members (and counting!)
• 50+ million searchable items in our comprehensive international food library database
• 50+ million users who have started their weight loss journey with Lose It!
• 25+ macronutrient and health goals to choose from
• 3 days of tracking is all it takes before a user starts to see a result in weight loss

Lose It! uses the proven principles of calorie tracking to educate and help you succeed. To get started just input your profile details with your goal weight and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity, and get ready to celebrate your weight loss victories. There’s no easier way to change your habits and learn about your nutrition needs.

• NEW! Nutrition Strategies - Whether you're a nutrition novice or a macro-tracking expert, we have a nutrition strategy that will meet your needs. Our dietician-curated strategies will support everything from keto to plant-based and more!
• Barcode Scanner – quickly scan food barcodes or search our database to track foods you’ve eaten.
• Snap It – log food by simply taking a photo of your food. Just tap the camera icon for food tracking as easy as taking a picture. (2016 CES Innovation Award Winner).
• Track Nutrients – track more than just calories including macros, proteins, water, carbs, sugars, body measurements, sleep cycles, and more.
• Milestones - break down your weight loss goal into smaller, more achievable segments
• Healthy Living Articles - get inspired and stay informed on wellness topics with new content every day.
• Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Fitbit scales, Garmin trackers, Withings scales, Google Fit, Healthkit, and more.
• Biggest Food Library Database – 50+ million searchable foods in our international library.
• Intermittent Fasting - set your fasting plan and track your fasts in the same app where you track your food.
• Calorie Scheduling - schedule higher days and lower days so that your plan fits in your lifestyle.
• Meal Planning & Targets – meal targets help you calculate suggested calories per meal based on your goal while meal planning allows you to customize your meal names and snacks for more accurate records.
• Patterns – learn about your habits with our exclusive personal insights and patterns to identify what is hindering or helping your progress.
• Themes – personalize the look and feel of Lose It! with themes that speak to your personality.
• Recipes – customize your weight loss journey with breakfast, lunch, and dinner meals you create yourself.

Download Lose It! today and join a community of members looking to improve their health and wellness.

Get started today with Lose It! - Weight Loss That Fits!

Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.


Should you choose to purchase a Premium or Boost subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.

Related: Calory: Calorie Counter Macros Track Food, Recipes & Weight! Track your intake

Lose It! – Calorie Counter Walkthrough video reviews

1. MyFitnessPal vs Lose It App (3 REASONS TO CHOOSE EACH APP)

2. How to Download Lose It: Calorie Counter on iPhone (iOS)

Is it good?

FitNow, Inc. has put efforts and engineered a sophisticated calorie app. What makes it successful? It is very easy to use for such a solid health app with built-in counter features. Well, as a top-performing app with an overall rating of 4.76 I can only add what people who have tried it are saying.

Weight loss is a personal journey. Everyone does it for their own reasons. Whenever I get to a point where I don’t like the way I fit into clothes or the way I look in the mirror, I know I can go to LoseIt!, start tracking, and achieve my goals. Every time I use this app I end up eating less and I’m way more conscious of my food choices, which end up being much healthier. Even my skeptical trainer says the app is good. I paid for the premium this time around so I can track my protein and cholesterol/saturated fat. My only wish is that I could track grams of calcium in food since I have osteoporosis. My only criticism is that sometimes the portions aren’t correct even when scanned(bag of Trader Joe’s beef jerky is not 90 cal, it’s 360cal), and it’s much better to weigh or measure your food and use that number as portion size than the number of something in a serving (13 shrimp weigh more than the serving size in grams - 10 shrimp was the actual number corresponding to the 85 grams for the serving). It’s important to compare the portion size to the actual size (that corresponds to the calories listed in the serving on package and LoseIt!), and be honest with yourself about portion size if you want this to work. This is true in all weight loss apps. Overall, I love this app and the data provided gives me exactly what i need to keep motivated. I am sure that LoseIt! will be with me for a long time!
My weight was stuck and I actually gained. I finally decided to really do something about my weight and couldn’t find out why I couldn’t lose any weight when I didn’t eat all that bad. This app helped me figure out where my problem areas were and that was sugar and sugary drinks. I’ve now changed up my diet a bit, watched my portions w this app yet this app STILL allows me to eat what I love and enjoy my sugar on certain days/times and STILL lose the weight. So far, I’ve only been on it 17 days and have lost almost 4 pounds. It helps me more plan my meals and workouts in order to get the best results so that in itself motivates me! Also want to add that when the app sends badges on the screen when I lost weight or logged another day - that motivates me to keep going! Its like I’m competing against someone and being congratulated for my weight loss, but really I’m only competing against myself and I LOVE that! I am also using the free app right now! I’ll be back to update when I get to my goal in July! I am so happy it’s working I can’t believe it. This app saved me!!! Don’t need no weight watchers or crummy fad diets. I’m still eating what I love yet being mindful and careful. And cutting back on the sugar. Thanks loseit!!!

Download Lose It! – Calorie Counter free for iPhone and iPad

In order to download IPA files follow these steps.

Step 1: Download the Apple Configurator 2 app to your Mac.

Note that you will need to have macOS 10.15.6 installed.

Step 2: Log in to Your Apple Account.

Now you have to connect Your iPhone to your Mac via USB cable and select the destination folder.

Step 3: Download the Lose It! – Calorie Counter IPA File.

Now you can access the desired IPA file in the destination folder.

Download from the App Store